Quick update for anyone interested in the behind-the-scenes of building a distribution business.

Month 4 Numbers

• Paying clients: 6
• MRR: ~$4K
• Total clicks delivered to clients this month: 12,400
• Client churn: 0 (nobody has left yet)

The Insight That Changed Everything

When I started, I was selling “marketing” and “advertising.” Nobody cared. Every small business owner has been burned by a marketing agency that promised the world and delivered nothing.

Then I reframed it: “Buy traffic. We handle everything.”

That is it. That is the pitch. Not “multi-channel marketing strategy” or “omnichannel brand amplification” or whatever BS agencies say. Just: you pay, you get traffic, we do the work.

Signups tripled the week I changed the landing page copy.

What Is Working

• Newsletter placements are the highest-converting traffic source for clients (3-5x better than social)
• Directory submissions are the most underrated play — takes 10 minutes, drives traffic for months
• Video content on TikTok/IG Reels drives the most raw impressions
• Blog content has the longest tail — posts from month 1 still driving clicks

What Is NOT Working

• Cold DMs on LinkedIn (2% response rate, not worth the time)
• Trying to explain the service in detail before people sign up (they do not care HOW it works, they care THAT it works)
• Pricing by channel — switched to simple traffic packs and everything got easier

Next Month Goals

• 10 paying clients
• Launch a creator marketplace so others can earn money promoting client businesses
• Automate the directory submission process

See what we are building →